Wealthy investors are turning to women's sports as a lucrative opportunity, with the U.S. market expected to grow at 16% annually, about three times faster than men's sports, driven by rising media rights and star athletes like the WNBA's Caitlin Clark and Angel Reese.

Valuations for franchises are increasing thanks to a surge in expansion fees and corporate sponsorships, but many women's franchises still see a "valuation gap" when compared to men's teams, highlighting untapped potential for investors, experts say.