Digital Marketing Analyst (French Speaker) | SM&W

The Digital Analyst is responsible for analyzing and evaluating the performance of digital campaigns. He ensures the preparation of regular reports and communicate key insights to stakeholders. In close collaboration with digital teams, the Digital Analyst actively participates in digital projects as well as the management and maintenance of internal tools. They provide support to users and keep abreast of developments in the field of digital analytics.Main tasks and goals:
1. Digital AnalysisConduct in-depth analyses of web data to evaluate the performance of digital campaigns.Identify and interpret trends and patterns in the data to support strategic decision-making.2. ReportingPrepare regular reports on digital performance and communicate key insights to stakeholders.Utilize visualization tools to present data in a clear and accessible manner.3. SupportProvide first-level technical and functional support to users and internal teams on the use of Adobe Analytics.Address inquiries, troubleshoot issues, and guide users in interpreting data.Train users on best practices for digital analysis.Collaborate closely with digital teams to meet their analytics and data needs.Manage Adobe Analytics account permissions for internal teams and users.4. Project ManagementParticipate in the management and tracking of ongoing analytics projects.Propose ideas and solutions to enhance analysis and reporting processes.5. Tool ManagementProvide training for users (establishments, internal teams, subsidiaries) on the use of the OUP tool (internal tool)..Perform updates and maintenance of the OUP tool (Tracked URL generator.).6. Technology WatchStay informed about trends and innovations in the field of digital analytics.Evaluate and recommend new tools or methodologies to optimize data analysis.