E-Commerce & Digital Marketing Lead

• Manage the day-to-day operations and performance of the company’s e-commerce websites and applications, ensuring platform stability and an excellent customer experience. * Monitor and optimize the full customer journey, identifying opportunities to improve conversion rates, reduce cart abandonment, and increase average order value. * Oversee product listings, categories, content, images, pricing, and promotional activities across e-commerce platforms. * Coordinate with Technology, Operations, and Supply Chain teams regarding platform development, integrations, product availability, and inventory. * Develop and execute digital marketing plans aligned with sales and brand awareness objectives. * Manage digital marketing budgets and optimize spending across the most effective channels. * Oversee paid advertising campaigns across Google, social media, and other relevant digital channels. * Lead SEO, content marketing, email marketing, retargeting, and customer retention initiatives. * Monitor key performance indicators, including sales, traffic, conversion rate, AOV, cart abandonment, CAC, CLV, ROAS, and ROI. * Analyze performance data and provide actionable recommendations to improve sales, profitability, and customer experience. * Lead and coordinate cross-functional teams covering marketing, customer service, and content/design. * Manage relationships with external agencies, developers, payment gateways, shipping companies, and other service providers

Requirements * Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field. * 5–8 years of relevant experience in E-Commerce and Digital Marketing. * Previous experience in the Saudi market and retail industry is mandatory. * Proven supervisory experience leading a cross-functional team. * Proven track record in managing e-commerce stores and delivering measurable online sales growth. * Hands-on experience managing and operating e-commerce websites and applications. * Hands-on experience with Salla is required, with knowledge of platforms such as Shopify, WooCommerce, or custom-built e-commerce platforms considered highly relevant. * Strong hands-on knowledge of Google Ads and Meta Ads Manager. * Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and digital tracking and analytics tools. * Strong understanding of SEO, content marketing, email marketing, UX, and Conversion Rate Optimization (CRO). * Strong analytical capabilities, particularly in CAC, CLV, ROAS, ROI, conversion, and sales performance analysis. * Familiarity with ERP systems, inventory management, and customer service operations. * Proficiency in Excel or Google Sheets, reporting, and dashboard preparation