Cluster Marketing Manager CEE

The Cluster Marketing Manager Central and Eastern Europe is responsible for defining, driving and executing the marketing strategy across the cluster, including setting the growth direction and priorities (content, assets, activations, etc.) to support country sales strategies and achieve commercial ambitions. The role ensures that European marketing strategies and centrally developed marketing assets are effectively adapted, activated and deployed at cluster level, taking into account local market dynamics, customer expectations and competitive environments. Acting as the bridge between the European Marketing team and local sales organizations, the Cluster Marketing Manager translates commercial objectives into impactful marketing plans that generate awareness, engagement and qualified leads. The role focuses on marketing planning, market insights, growth strategy activation and performance measurement. Marketing Strategy & Planning Develop and implement the annual cluster marketing plan aligned with European strategy and cluster business priorities Ensure marketing priorities fully support commercial objectives and growth targets in the cluster. Identify and prioritize target audiences and personas for market segments. Map customer journey to identify key touchpoints, pain points and decision drivers. Ensure personas and target audience definitions are effectively embedded into campaign planning, channel selection and lead generation strategies. Identify local market specificities, trends and customer expectations to refine value propositions Market Insights & Positioning Co-develop with the Regional Business Segment Manager structured market and competitive analysis (SWOT, customers, competitors, segments, channels,…) Provide guidance and feedback to European marketing teams on local market needs and campaign effectiveness. Support and collaborate on the implementation and analysis of Voice of Customer surveys to capture actionable feedback Proactively engage with end customers to generate insights and translate them into compelling use cases and customer success stories that strengthen market positioning and support campaign effectiveness. Monitor competitive activities and recommend tactical responses.Campaign Activation & Market Deployment Lead the Activation of European marketing campaigns within the cluster using centrally developed content, assets and campaign frameworks Adapt campaign activation plans to local market conditions, target audiences and commercial priorities while maintaining alignment with European strategy Orchestrate and steer multi-channel marketing deployment across the cluster, including: - SEO and local search optimization - Email marketing and marketing automation programs - Lead generation initiatives - Account-Based Marketing (ABM) programs - Social media and media planning and local industry visibility - Events, tradeshows and industry initiatives Define priorities and guide execution to ensure consistency and impact across all channels Ensure effective localization and amplification of central campaigns to maximize market reach and engagement Coordinate closely with the European campaign and content teams to ensure timely availability and optimal use of marketing assets Partner with sales teams to ensure strong campaign follow-up and lead conversion Manage cluster marketing budgets and optimize spend allocation Performance Measurement & Optimization Define KPIs and success metrics for all marketing activities Track campaign performance and lead generation effectiveness Analyze ROI and provide regular performance reporting Continuously optimize campaigns based on data and insights Ensure proper CRM usage and lead management alignment with sales Cross-Functional Collaboration Act as key marketing partner for country sales leadership Collaborate closely with the European Marketing team for creation and deployment of marketing assets that support sales ambitions Work in direct contact with Regional Director, Country General Managers, Country Commercial Directors and European marketing team to develop business strategies for the cluster. Participate actively in local sales meetings to present marketing strategies, campaigns, promotional material and ensure full alignment between sales, marketing and business strategy. Gather and share sales feedback for further optimization. Ensure smooth coordination between European content production and local activation Facilitate knowledge sharing across countries within the cluster Collaborate closely with growth strategy teams to ensure marketing assets, including web content, (social) media content, trainings, sales tools,… are fully aligned with local market needs and customer insights. Collaborate with other cluster marketing managers to share successes and learnings.