General Manager

General ManagerLocation: Remote (New York-based preferred)Term: Full-timeApplyApply for this jobJob descriptionMeantToBe Inc is a venture-backed early-stage startup with a new dating network - Rivet, currently in small beta.Our unique approach combines deep cultural insight, AI, and a novel recommendation algorithm to deliver a social, fun, and effective dating experience that solves for both curation and scale, the holy grail in online dating.Rivet is built on our proprietary "Social Matching", community wisdom and a unique karma economy that rewards genuine engagement.Our team is led by founders with deep experience in launching and scaling dating apps globally as well as building scaled unicorn businesses from scratch. We are backed by top-tier Institutional VCs.We are looking for a founder-minded GM to lead our initial city launches and then scale that playbook nationally.The RoleWe're looking for our first launch General Manager. You will be working directly with the founders and have significant ownership and ability to shape the direction of the brand. You will be responsible for owning the P&L, building teams, market activations and driving product direction.

What You'll Do Co-create and drive the playbook to launch the product across multiple citiesDefine go-to-market strategy for NYC launch and first 3-5 micromarketsDesign and execute hyper-local online and offline campaignsDrive organic growth through campus, nightlife, and community activationOwn supply-demand balance and match quality in each market Build and lead a go-to-market team to deliver on key KPIsBuild the US GTM team from the ground upHire and manage brand ambassadors, city leads, and community managersCreate and own influencer and creator partnership strategy Lead events, brand partnerships, pop-ups, and college programs Experiment with growth tactics across multiple channels Track what's working, iterate quickly, and scale wins Collaborate closely with founders and cross-functional partnersBe the consumer voice in the product roadmapWork with global team on pricing, monetization, and growth mechanicsRepresent Rivet with press, local partners and investorsWhat We're Looking For5+ years of work experience (at least 2 years in consumer startup/2-sided marketplaces; ex-founder/founding team experience preferred)Deep understanding of or genuine interest in dating cultureSelf-starter who takes initiative and ownershipStrong people and leadership skills to build and lead teams independentlyStrong execution ability; you're a doer, not just an ideas personComfortable with ambiguity and rapid change

Who You AreYou have prior experience in building and launching something. You understand what it takes to make a two-sided marketplace work in a new geography. You have strong marketing instincts, product intuition and operational rigour. Relevant experience maybe:Early city operator at a two-sided marketplace (Uber, DoorDash, Airbnb)City GM/Launch Leader or Head of Growth at a consumer social or dating app (Bumble, Hinge, Thursday, Lunchclub, or similar)Growth/GTM leader or ex-Founder at an early-stage startupBackground in brand, partnerships, or community buildingWhat We OfferGround-floor opportunity at a growing startupRemote flexibility (travel required for launches, events and meetings)Direct collaboration with foundersCompetitive salary and equity package