GTM Enablement Specialist
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Panorama is the K-12 platform for student support and learning. As we accelerate our market impact, we need a Go-to-Market (GTM) Enablement Specialist who can translate complex product capabilities and market dynamics into clear, actionable resources for our go-to-market teams.
In this role, you'll report to our GTM Enablement Manager and ensure every sales and GTM team member has the tools, knowledge, and confidence to communicate Panorama's value. You'll own the day-to-day operations that keep our GTM teams enabled, aligned, and excited—from managing our content platform to driving adoption of key assets to facilitating onboarding and training.
What You'll Own
Content & Platform Management: Serve as the primary administrator for Highspot, managing content organization, versioning, and governance.
- Ensure the platform is the "Source of Truth" for all market-facing collateral.
- Organize and maintain all GTM assets—decks, case studies, talk tracks, one-pagers, and competitive positioning.
- Track content usage and engagement metrics to identify gaps and opportunities.
Asset Adoption & Awareness: Drive awareness of key GTM assets and initiatives across the sales and customer success teams.
- Create communications and tools that highlight new resources and best practices.
- Track which assets are being used and which are gathering dust.
- Partner with field leaders to understand why certain assets aren't resonating and surface feedback for improvement.
GTM Onboarding & Academy Facilitation: Support the delivery of base-level GTM onboarding for new hires, ensuring they understand Panorama's platform story, competitive positioning, and key talking points.
- Help build and facilitate GTM Academy sessions and training programs.
- Maintain onboarding materials and documentation.
Field Support & Feedback Loop: Respond to field requests for customized assets, competitive positioning, or messaging support.
- Participate in sales calls and customer conversations to understand real-world selling challenges and objections.
- Surface market trends and field insights to inform GTM strategy and asset priorities.