Founding Marketing Manager

Klarent • Zurich • Technologie, Information und Internet • 2d ago

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The Opportunity

Our autonomous QA agents generate and run software tests without coding or manual work. Leading companies in banking, travel, software, and media rely on Klarent to catch bugs early and ship faster.

As our Founding Marketing Manager, you will own marketing end to end: social media, events, paid ads, SEO, and AEO/GEO. You will set the strategy, build the channels, and decide how Klarent shows up in front of engineering and QA leaders. This is a rare chance to build a marketing function from the ground up, working directly with our founders.

What You’ll Do

  • Own the Marketing Strategy: Define positioning, messaging, and the channel mix, and turn them into a plan the whole company can rally behind.
  • Lead Social Media: Build our presence on LinkedIn and other relevant channels, set the voice, and grow an audience of engineering and QA leaders.
  • Run Events: Decide which conferences, meetups, and webinars are worth our time, and own them from planning to follow-up.
  • Drive SEO: Own organic search strategy, from keyword research and content planning to technical SEO and reporting.
  • Own AEO/GEO: Make sure Klarent is visible and accurately represented in AI-driven answers from tools like ChatGPT, Perplexity, and Google AI Overviews.
  • Run Paid Campaigns: Plan, launch, and optimize ads on LinkedIn and Google, from targeting and creative to budget and reporting.
  • Build the Team: Lead and mentor the marketing team as it grows, starting with a hands-on Marketing Associate.
  • Measure What Matters: Track pipeline impact across channels and double down on what works.

About You

Must-Haves:

  • Proven B2B marketing experience, ideally in SaaS or developer tools, with ownership across multiple channels.
  • SEO Depth: A track record of growing organic traffic through strategy, content, and technical SEO.
  • AEO/GEO Experience: Hands-on experience optimizing for AI-driven search and answer engines. This is mandatory.
  • Paid Ads: Hands-on experience running and optimizing LinkedIn Ads and Google Ads campaigns.
  • Social and Events: Experience building a brand on social media and running events that generate real conversations.
  • Founder Mindset: Comfortable setting strategy one day and writing the post yourself the next.
  • Strong written English and the ability to explain technical products simply.

Nice to Have:

  • Experience marketing to engineering, QA, or platform teams.
  • Experience building or leading a marketing team at an early-stage startup.

Why Join Us?

  • Founding Role: Shape how a category-defining AI product is positioned and perceived from the start.
  • Founder Access: Work directly with our founders on strategy, messaging, and growth.
  • Next-Gen Tech: Be part of one of the most exciting shifts in software, the rise of agentic AI.
  • Real Ownership: Your decisions will shape the brand, the channels, and the team.

How to Apply

Please submit your resume to join@klarent.ai, along with examples of marketing work you have led. We’d love to hear from you.

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