Hotwire Germany - PR B2C Account Executive
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We’re looking for a curious, proactive B2C Tech PR Account Executive with 1-2 years of agency experience, ready to take ownership of client programmes and grow into a trusted advisor. You’ll report into an Account Manager (or above) and play a key role in executing impactful PR and communications strategies across your client portfolio. Please note that if the role is mainly focusing on consumer, we appreciate hybrid profiles willing to also take on B2B missions if there is a need within the agency.
The role can be based in the Munich or Frankfurt area and has an hybrid set up (a mix of onsite and woking from home).You won’t just deliver tasks – you’ll actively contribute creative ideas and strategic thinking around:Emerging trends worth investigatingThe right audiences to targetThe most relevant channels to amplify key messagesThe smartest ways to build and nurture relationships with media and stakeholdersYour understanding of the tech landscape and media dynamics – and especially your existing and continuously growing network of journalists and influencers – will be your strongest assets.What you’ll be responsible for:Media relations, journalist pitching and networkingSeeding programmesMonitoring press coverage and industry trendsSupporting tactical PR and integrated comms strategiesContent creation (writing, localisation, proofreading, distribution)Event support and coordinationClient communication and liaisonReporting and performance trackingSupporting new business efforts and pitches