Marketing Manager I/II, Patient Services Marketing – Access & Reimbursement
About Patient Services Marketing The US AbbVie Patient Services (APS) Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible treatment experience to help patients achieve their full treatment plan potential.SummaryThe Patient Services Access & Reimbursement Marketing Manager (MM) is responsible for developing and implementing access and reimbursement initiatives and tactics for APS Gastroenterology brands. This role requires a strong understanding of the reimbursement, coverage, and access barriers with provider-administered products and devices covered under the medical benefit as well as self-injectables and specialty drugs covered under the pharmacy benefit. The successful candidate will partner cross-functionally to drive alignment across a complex, matrixed organization, collaborating closely with APS, as well as Brand, Trade, Market Access, Co-Pay Center of Excellence, Market Research, Analytics, and Field Reimbursement teams to ensure integrated strategy, consistent execution, and seamless pull- through.The ideal candidate has working knowledge of the payer landscape, buy-and-bill, and specialty pharmacy acquisition models and insight into field access team support needs.Manage internal and external agency partners to execute integrated marketing tactics on time and within budget, ensuring clear scopes of work, disciplined budget tracking, proactive timeline oversight and high-quality execution.Operates at the highest level of AbbVie compliance and professional standards ensuring all marketing initiatives adhere to regulatory, legal, and company guidelines while consistently applying sound judgment and ethical decision-making.This role does not have direct reports, but the individual must demonstrate the ability to influence and lead cross-functionally to drive organizational change and gain alignment across stakeholders. The candidate must be able to operate in a fast-paced environment , focusing on producing exceptional customer experiences and high-quality deliverables with specific measurable results.The role requires agility, strong organizational skills, and a patient-centric mindset.This individual will report to the Associate Director, Patient Services.Key Job
Responsibilities Working with internal and external agencies and other partners to develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives and APS marketing priorities.Lead content creation for HCP and office staff facing access and reimbursement challenges as well as support the development and maintenance of digital channels directed to HCP customers.Support the development of the PSP brand positioning across stakeholders for new and enhanced patient services support care models, including identifying barriers to patient access and developing innovative solutions to help HCPs address those needs.Support the AD in managing the marketing budget while identifying efficiencies and opportunities to maximize resources.Deliver marketing briefs, develop timelines to accomplish tasks, and anticipate impediments to project timelines.Partner with business insights and analytics teams to measure the effectiveness of access/reimbursement campaigns and recommend improvements.Track and manage segment budgets for access/reimbursement marketing programs.